Content Manager

Write, edit, proofread and improve marketing copy and website lifestyle content.


- Formulate a cross-platform branded content strategy to help move the brand image in the right direction.


- Manage a content team consisting of writers, graphic designers, videographers, etc.


- Collaborate with various internal departments (MarCom, PR, Sales, HR, E-business, Kitchen, F&B, sub-editor, designers), third-party partnerships, and freelancers, to manage the brand- s social activities.


- Assist marketing and PR teams to develop marketing materials.


- Improve and optimise existing content based on relevant search performance metrics.


- Optimise content considering web publishing requirements (SEO, CMS, etc.) and Google Analytics, ensure strong web presence, and monitor content engagement levels.

- Tailor content for the brand on multiple social media channels and optimise paid social media campaigns for the two properties (Bangkok and Pattaya), particularly using Instagram and Facebook.

- Continuously improve content, EDMs, confirmation emails, videos, images and marketing materials.

- Update content on OTA partner websites to ensure the highest possible quality score and accuracy of information published.

- Plan and analyse content budgets to meet specifications.

At least three years- relevant experience is required. Experience working at an online publisher or in creative hospitality would be an advantage.


- Expertise in social media platforms. Experience using social media publishing and tracking tools (Hootsuite, Google Analytics, etc).


- Based in Bangkok, but able to travel between Bangkok and Pattaya to create content regularly.


- Knowledge of HTML/CSS coding would be an advantage.


- Self-motivated with a strong ability to organise, multi-task and manage in a high-pressure environment with tight project timelines.


- Ability to create and develop innovative original content that provokes engagement.


- Good personality, love to communicate, and curious to know about the latest trends, happenings and social media developments.


- Excellent interpersonal communication skills.

- Strong leadership qualities. Capable of providing editorial and technical support to team members.

- A great sense of style, a love of creative content, a hunger for exploring, and bold to share and brainstorm ideas with team members.

- Passionate about lifestyle, especially travel, food, nightlife, fashion and design, and full of ideas for new hospitality experiences.