Assistant Marketing Communication Manager

Education and Experience
- High school diploma or GED; 2 years experience in the sales and marketing or related professional area.
OR
- 2-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major; no work experience required.

Responsible for building property and brand awareness and driving preference among key travel consumers. Provides crisis communications assistance to properties. Responsible for completing marketing plan for property. Manages all e-commerce opportunities. Develops a good working relationship with tourism bureaus and community leaders

Building Brand and Property Awareness to Drive Revenue
- Works collaboratively with local, regional and national resources to build awareness and increase exposure for the property and restaurants.
- Solicits new media outlets and travel media individuals.
- Selects the best opportunities for the property based on market conditions and property needs.
- Uses creative selling abilities to obtain maximum exposure through travel journalists and media outlets.
- Increases awareness within the travel media community as well as coordinating events to gain exposures and grow revenue in the restaurant outlets.
- Maintains website content and updates website with new promotions in order to generate additional revenue.

Building Successful Relationships
- Builds and strengthens relationships with existing and new travel writers and local media to ensure future exposure. Activities include calls, entertainment, FAM trips, trade shows, etc.
- Develops relationships within community to strengthen and expand customer base for group/catering sales opportunities.
- Manages and develops relationships with key internal and external stakeholders.

Developing and Coordinating Communication Efforts
- Provides accurate, complete and effective communications to visiting journalists, publicity or promotions.
- Manages individual and group media visits.
- Identifies and coordinates community service activities in concert with the public image and needs of the resort.
- Provides strategic counsel, issues statements and supports Executive Teams at properties.
- Creates contracts as required for location photo shoots, trade agreements, etc. with appropriate approvals.
- Directs all creative print fulfillment; ensures corporate branding standards and legal compliances are met and incorporated into collateral.
- Writes and edits all press communications including press releases, media kits and sales information.
- Develops ad layouts, creates copy, selects photography and provides creative expertise for local/regional ads.

Providing Exceptional Customer Service
- Sets a positive example for guest relations.
- Interacts with guests to obtain feedback on product quality and service levels; effectively responds to and handles guest problems and complaints.
- Observes service behaviors of associates and provides feedback to individuals and/or managers; continuously strives to improve service performance.
- Conducts site inspections with visiting journalists.

Conducting Daily Marketing Activities that Achieve Department Goals
- Assists in region-wide coordination of rooms, food and beverage, spa, and golf promotions.
- Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy.
- Maintains, updates, and manages all web sites.
- Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.
- Develops brochure and property collateral materials.
- Participates in all property imaging work (e.g., signage).
- Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
- Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.
- Ensures consistent marketing message is communicated in all advertising and collateral efforts.
- Manages marketing budget throughout year.
- Provides regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning.
- Tracks ROI of all marketing initiatives, including online, direct mail and print advertising.
- Keeps track of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding.
- Ensures consistency in individual property's voice on all guest touchpoints and marketing communications, not only following corporate graphic standards, but also on behalf of the individual property.

Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue
- Evaluates new marketing opportunities for the property.
- Ensures property is represented on all quality internet sites that have the potential of providing business.
- Works closely with respective Convention Bureaus and Chambers of Tourism.
- Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
- Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.
- Develops strategic marketing plan for property, includes group, leisure and local efforts.
- Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind.

Building Successful Relationships that Generate Sales & Marketing Opportunities
- Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.
- Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property.
- Acts as liaison between corporate and individual properties in rolling out programs and making sure that properties are taking advantage of all opportunities provided through corporate.
- Works with media buyer to plan and execute advertising.
- Assists property in developing promotions for various campaigns, keeping in mind strategy and goals of promotion as well as Look No Further prerequisites.
- Assists property with materials, tracking/analysis and presentations to owners.
- Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed.

Additional Marketing Responsibilities
- Keeps detailed files and records on all matters relative to property's marketing materials (photo usage rights, vendor contracts, etc.).
- Ensures that property is following all corporate marketing guidelines.
- Approves all invoicing through MarrCom office.