Associate Marketing Manager - Content

Candidate Profile:

Essential skills and Experience
?Native English speaker
?Exceptional written and verbal communication skills in English with an experience of copywriting an advantage. Essential skills and experience
?Excellent grammar and creative writing skills with a sharp eye for editorial detail
?Well-developed people skills and the ability to build rapport with all elements of the school community and external stakeholders
?Solid copywriting experience, ideally on brand campaigns and communications
?Strong copyediting and proofreading skills
?Ability to consistently deliver high-quality content, prioritise work and deliver to challenging deadlines
?Ability to manage multiple projects and stakeholders
?Pro-active, self-starter
?Good team player
?Ability to use website CMS
?Confident in using a camera and basic photo-editing skills

Additional skills that would be advantageous
?Experience of working in an educational environment
?Video and podcast production
?Journalism background
?Ability to communicate in Thai (useful, but not essential)
?Experience with Adobe Creative Suite (Photoshop, InDesign and Illustrator)

Position Summary:
The Associate Marketing Manager - Content is a key member of the Riverside Marketing team. He/she will be responsible for identifying, gathering information and creating all long and short form editorial copy in support of School marketing activity. This includes scheduling and posting of social media content, in liaison with the Digital Marketing Manager. The Associate Marketing Manager - Content will also be responsible for managing the production of selected internal and external marketing collateral and other documentation.

Key Responsibilities:

Content generation
?To plan content to align with strategic Admissions and Marketing goals
?To proactively identify opportunities to leverage events, activities and initiatives within the school to enhance its reputation and brand
?To ensure the volume and balance of content effectively and persuasively represents activities across the school at all times
?To research and write original stories and features, check facts and sources and ensure content is of the highest possible standard, including long-form editorial content (news stories, campaign PR editorials, advertorials, blogs)
?To write short-form social media content, keeping marketing messages consistent and in line with school style and voice.
?To produce clear & concise brand copy (advertising, website pages, emailers)
?To interview senior staff and other thought-leaders to capture compelling stories and insights
?To script, conduct and edit expert interviews
?To assist with the scripting, production and publishing of videos and podcasts
?To provide expert proof reading and copyediting service for the Riverside Marketing team, and other colleagues, as appropriate
?To capture relevant photographic and video content to supplement and enhance written content (with appropriate assistance from the Graphic Design team for higher-level content).
Social Media Content
?To identify and generate stories (copy and images)
?To schedule and post social media content on all school platforms
Yearbook
?To manage collection of stories and images throughout the academic year
?To compile/create all copy and images
?To manage production of Yearbook with third party providers

Static Marketing Content
?To manage the development and production of internal and external marketing collateral, e.g., brochures, fliers, posters, event support documentation, marketing displays, etc.
?To manage the production of selected internal documents, e.g., teacher planners, curriculum guides, etc.
?To manage the production of clear, concise and high-quality priority communication materials in response to operational crises/incidents, working closely with SMT and Graphics Team as necessary.

School Awards
?To research and propose suitable awards for Shrewsbury to pursue
?To prepare and submit agreed submissions
School Profiles and Listings
?To create and maintain a record of school profile placements on third-party sites
?To review, update and submit revised profiles annually, or as appropriate at other times.

Other Responsibilities
?To make a full contribution to Marketing and Admissions events at Riverside, as required.
?To undertake any other appropriate tasks as directed by the Riverside Senior Marketing and Communications Manager.

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