(Pre-opening The Salil Hotel Riverside) Director of Marketing Communications

QUALIFICATIONS
- Bachelor's degree in Marketing, Communication or related field.
- Minimum of 5 year's experience in marketing, communications or public relations
- A clear understanding of hotel industry is necessary as well as analytical capabilities, experience in study cases, market research and studies with mathematical background.
- Flexible and able to embrace and respond to change effectively.
- Ability to work independently and has good initiative under dynamic environment.
- Self-motivated and energetic.

POSITION PURPOSE
Responsible for planning, development and implementation of hotels in the portfolio on marketing strategies, marketing communications, and public relations activities, both external and internal.

Oversees development and implementation of support materials and services in the area of marketing, communications, digital marketing and public relations. Directs the efforts of the marketing team and coordinates at the strategic with other departments of the hotels.

KEY RESPONSIBILITIES
- Establishes an annual and fully integrated communications program with measurable objectives, strategies and action steps.
- Assists in the preparation, utilization and update of an Annual Marketing Plan with the Group Director of Sales and Marketing
- Ensures that all hotel advertising and collateral are of consistent high standards
- Oversee digital marketing and social media strategies and implementation
- Develops and maintains active contacts with the press and key media people, and evaluates all media solicitations and exposures.
- Ensures adequate targeted publicity and coverage of the hotel's positioning, promotional programs, corporate image building and other activities.
- Recommends and develops proposals and directs and implements below the line sales promotions, with external partners such as credit card companies, banks, department stores, airlines, etc. to support the advertising and sales campaigns.

Pre-opening benefits and welfares