Director of Event Sales

- Ideally with a relevant degree in Hospitality
- Minimum 5 years work experience as Event Sales MGR
- Excellent command of English

- To develop, implement, maximise, monitor and evaluate the hotels Sales Strategy (goals, tactics and actions) to achieve and exceed forecasted revenue figures in Function Rooms, Food and Beverage, and all other revenue generating departments.
- To represent the Sales function on the hotel's
- To oversee the preparation and update of the Departmental Operations Manuals.
- To conduct regular departmental communications meetings and ensure departmental briefings and meetings are effective and conducted as necessary.
- To review sales files and systems to ensure correct booking procedures, including group room and meeting programme history, contractual agreements, room block analysis, credit and payment documents, etc.
- To monitor all hotel associates deliver the brand promise and provide exceptional guest service at all times, providing positive and constructive feedback as necessary to the respective Head of Department
- To ensure Sales associates also provide excellent service to internal customers in other departments as appropriate.
- To handle all guest and internal customer complaints and inquiries in a courteous and efficient manner, following through to ensure problems are resolved satisfactorily.
- To maximize associate productivity through the use of multi-skilling, multi-tasking and flexible scheduling to meet the financial goals of the business as well as the expectations of the guests.
- To strategically analyse business performance to facilitate accurate and meaningful forecasting, involving the respective Heads of Department as appropriate.
- To manage all the hotel sales brand contacts, to enforce and maintain the hotel?s brand positioning and concept, agreed upon in the hotel?s Annual Business Plan.
- To constantly monitor and evaluate local, national and international market trends, and the competitor hotels? sales initiatives, in order to make sure the hotel?s marketing and sales remain competitive and cutting edge.
- To manage all key sales accounts and groups, to evaluate them based on sales account analysis prepared by Marketing Manager ? Strategy / Marketing Analyst, and to develop strategies for pricing, inventory, and sales resource allocation.
- To actively participate in weekly yield meetings and monthly strategic meetings, developing and adjusting sales and pricing strategy.
- To be aware of community, business, political and social factors that may affect the hotel?s financial performance.
- To review and evaluate the effectiveness of selling activities and adjust as necessary to achieve or exceed the objectives as outlined in the Annual Marketing Plan.
- To be aware of community, business, political and social factors that may affect the hotel?s financial performance.
- To ensure room and banquet space inventories are reviewed weekly and strategies are formulated to fill low occupancy periods.
- To attend major travel, trade and corporate functions to network and promote the hotel.
- To plan and execute sales trips based on business priorities.
- To oversee and assist in the recruitment and selection of all Events Sales associates. To follow hotel guidelines when recruiting and use a competency-based approach to selecting associates.
- To conduct annual Performance Development Discussions and to support associates in their professional development goals.
- To plan and implement effective training programmes, including all required Smart Selling Courses, for associates in coordination with the Training Manager and Departmental Trainers.
- To maximize the effectiveness of every Event Sales associate by developing each individuals? skills and abilities through the appropriate training, coaching, and/or mentoring.
- To encourage associates to be creative and innovative, challenging and recognizing them for their contribution to the success of the operation.
- To maintain strong, professional relationships with relevant representatives from competitor hotels, business partners and other organisations.
- To respond to changes in the Sales function as dictated by the industry, company and hotel.
- To carry out any other reasonable duties and responsibilities as assigned.

Service Charges, Social Security, Group Insurance, Meal, Uniforms, Provident Fund, etc.

All excellent remuneration and benefit with high service charge will be offered to the successful candidate.