Director of Sales & Marketing

? 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 4 years experience in the sales and marketing or related professional area.
OR
? 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in the sales and marketing or related professional area.
Preferred:
? 4 year college degree.
? Demonstrated skills in supervising a team.
? Lodging sales experience.
? Hotel industry work experience, demonstrating progressive career growth and a pattern of exceptional performance.

Manages the development of a strategic account plan for the demand generators in the market.
? Manages the property's reactive and proactive sales efforts.
? Determines and develops marketing communication activities, in conjunction with Regional Marketing Communications.
? Provides customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.
? Reviews the Strategic Alignment Review (STAR) report, competitive shopping reports and uses other resources to maintain an awareness of the hotel?s market position.
? Researches competitor?s sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.
? Attends sales strategy meetings to provide input on weekly and overall sales strategy.
? Suggests innovative marketing ideas and develops deployment strategies to continue to grow market share.
? Evaluates and supports participation and account deployment with Area Sales and Group Sales within the Sales Office.
? Serves as the sales contact for the General Manager, property leadership team, Group Sales and Area Sales leaders.
? Serves as the sales contact for customers; serves as the customer advocate.
? Serves as hotel authority on sales processes and sales contracts.
? Serves as the property sales liaison with Area Sales, Group Sales, Revenue Management, Event Management, Regional Marketing Communications and other hotel departments as appropriate.
? Participates in sales calls with members of the Sales and Marketing team to acquire new business and/or close on business.
? Identifies public relations opportunities and coordinates activities to augment the overall marketing communication strategy.
? Supports the General Manager by coordinating crisis communications.
? Executes and supports Marriott?s Customer Service Standards and hotel?s Brand Standards.
Building Successful Relationships
? Develops strong partnerships with local organizations to further increase brand/product awareness.
? Develops and manages internal key stakeholder relationships.
? Develops strong community and public relations by maintaining property participation in local, regional and national tradeshows and client events.
? Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and monitoring their satisfaction before and during their program/event.
? Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations? Gains understanding of the hotel?s primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event.

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