Digital Marketing Manager

? Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
? Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).
? Proficient in content marketing theory and application.
? Experience sourcing and managing content development and publishing.
? Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
? Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
? Maintains excellent writing and language skills.
? Enjoys a working knowledge of the blogging ecosystem relevant to the company?s field.
? Displays ability to effectively communicate information and ideas in written and video format.
? Exceeds at building and maintaining sales relationships, online and off.
? Practices superior time management.
? Is a team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
? Makes evident good technical understanding and can pick up new tools quickly.
? Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of ?Search and Social.?
? Possesses functional knowledge and/or personal experience with WordPress CMS (self-hosted).
? Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.
? Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.

? Manage social media marketing campaigns and day-to-day activities including:
? Develop relevant content topics to reach the company?s target customers.
? Create, curate, and manage all published content (images, video, written and audio/podcast).
? Monitor, listen and respond to users in a ?Social? way while cultivating leads and sales.
? Conduct online advocacy and open a stream for cross-promotions.
? Develop and expand community and/or influencer outreach efforts.
? Oversee design (ie: Social media graphics for Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
? Design, create and manage promotions and social ad campaigns, being sure to integrate with company?s overall marketing campaign plan and channels.
? Create and manage an online review funnel for building online reviews and reputation. Monitor online reviews and respond to each review timely and with care.
? Analyze key metrics and tweak strategy as needed.
? Compile reports for management showing results (ROI).
? Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
? Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
? Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
? Monitor trends in social media tools, applications, channels, design and strategy.
? Implement ongoing education to remain highly effective.
? Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
? Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
? Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

-