Brand Marketing Manager-VELA360ํ Hotel bangkok

Thai National Only, Male/Female Age: 27-40*Negotiable.
Experience and knowledge in Marketing and Communication. (Online and Offline experience)
Supervisor/Managerial experience is a must.
No need to have an experience to work at hotel / restaurant industry, management experience is a plus.
Strong passion/motivation to work in new hospitality business to create the largest hospitality chain.
Positive attitude, strong service mind, patient, leadership.
Excellent both verbal and written communication in Thai and English and inter-personal skill.
Proficient in general computer knowledge.
Being able to work on flexible hours as necessary.

Division roles are followings. Not only as planning, but you need to follow and manage your staffs to proceed tasks.
1. Build Strategy.
a. Target Segmentation (Pre-Open): New Opening Location Investigation, Consumer Trend / Behavior Analysis, Reflect outcome to F&B / Design.
b. Touch Point Analysis (Hotel): Before Visit, During Stay, After Leaving (what is fulfilled, what is shortage for each perspective), and Touch Point Analysis (F&B)
c. Communication Planning: (for above shortage parts) Prioritization to take an action, Coming up with communication way, ROI analysis.
2. Promotion / Ads (ATL)
d. (range) 4 Mass Medias (TV / Radio / Magazine / Newspaper)
e. (tasks) Make / Update Media List (available / approach / potential), Update Media Plan (when / what / ads budget / how), Contents Specification / Update, Execution, Evaluation ROI
3. Promotion / Ads (Online)
f. (range) 3-1. Website / 3-2. Direct Booking Channel (VB) / 3-3. SNS (FB, LINE, IG) / 3-4. TripAdvisor / 3-5. Google / 3-6. Other cyber space (banner, curation site, etc)
g. (tasks) Make / Update Media List (available / approach / potential), Update Media Plan (when / what / ads budget / how), Contents Specification / Update, Execution, Evaluation ROI
4. Promotion / Ads (Offline)
h. (range) 4-1. Regular Event / 4-2. Ad hoc Event / 4-3. Additional Poster / Pop
i. (tasks) Make / Update Event List (including. Tour / Class / Tiny operational service), Update Event Plan (when / competitive point / budget / how), Contents / Tools / Props Creation and Guide Property, Execution at Property, Evaluation ROI
5. Marketing Research
j. (range) 5-1. Make / Update Market Research Plan / 5-2. TrustYou Survey / RepUp Survey.
k. (tasks) Tourism Industry and Trend Analysis, Customer Satisfaction Analysis, Customer Needs Seeking Analysis, Brand Equity Evaluation, Competitor Trend Analysis.
6. Marketing Tools Initiative.
l. (range) 6-1. Marketing Request Management / 6-2. Marketing Tools Management (Pre-Opening) / 6-3. Merchandise.
m. (tasks) Make / Update Merchandise List (existing / upcoming), Item Specification & Plan (size / material / target / benefit / profit), Sourcing / Supplier Communication (w/ Purchasing), Installment / Announcement, Push Up Promotion, Revenue Management and Report.

Applications including a detailed resume, references, contact phone number, present and expected salaries should be sent via email to

[email protected], [email protected]

VELA Hotel Bangkok
598 Soi Phayanak, Phetchaburi Road, Ratchathewi, Bangkok, 10400, Thailand

http://www.velabangkok.com