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full-time
? Thai Nationality
? Male or Female candidates
? Bachelor?s Degree or higher in related field
? Experience in Hotel/Tourism/ Hospitality industry is an advantage
? Demonstrate understanding of Web technologies, browsers, analytics and content management systems and processes.
? Experience using and managing Property Management System (PMS) and Channel Manager is preferable
? Fluency in English
? Exceptional organization skills
? Excellent commercial awareness
Traffic acquisition campaigns
-Plan and execute the Traffic acquisition campaigns strategy, including:
*Search Ads
*Social media Paid ads (work very closely
*Display/programmatic
*Influencer campaigns
*Metasearch (liaise with Global team and ensure our hotels are regularly displayed and on rate parity)
*SEO
-Liaise closely with the Global team to implement the tracking
-Online campaigns
*In coordination with the Marketing and Rev. Management teams, plan, create and roll-out direct online campaigns to boost:
* Direct Conversions (web and app)
* Brand Awareness
* Members? enrollment
-Website and app content
*Liaise with the Global team to upload content on our websites and app
-Tracking/reporting
*Track and analyse the performance of:
* the traffic acquisitions campaigns
* our website and app (visitation, onsite behavior)
* Track the online direct performance (revenue generated on the website and app)
-Investigate and communicate internally on latest Digital Marketing trends
-Work closely with hotels
*Assist hotels in the launch of the hotel website (on demand) and ensure it is SEO friendly
*Create and provide regular Digital marketing trainings to hotels
*Handle hotels requests for online exposure
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BWH Hotels Asia Office
Unit 5A-2, 5th Floor, Gaysorn Centre, Gaysorn Village, 999 Ploenchit Road Lumpini Phatumwan Bangkok, 10330, Thailand www.bestwestern.com
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