Director of Sales & Marketing

Education and Experience

Required:
? 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 6 years experience in the sales and marketing or related professional area
OR
? 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 4 years experience in the sales and marketing or related professional area.

Preferred:
? Demonstrated skills in supervising a team
? Lodging sales experience
? Hotel industry work experience, demonstrating progressive career growth and a pattern of exceptional performance
? Marketing, communications, public relations, and/or digital marketing experience strongly preferred

The Director of Sales and Marketing is the leader of the sales and marketing strategy for the hotel. This role leverages a deep undstanding of the marketing and sales channesl that drive business in order to maximize property sales from an occupancy, market share, profit, customer engagement, and overall best stay experience for our guests. This leader should have in-depth understanding of proactive and reactive sales strategy, and take initiative to create programs that maximize sales in relevant channels. The Director of Sales and Marketing monitors property participation in and yield from sales channels (e.g., Property Sales, Marriott.com, Online Travel Agencies, and other Intermediaries) and develops strong working relationships to proactively position and market the property.

The Director of Sales and Marketing provides oversight to marketing and communication resources for the hotel, and is chiefly responsible for planning, building, and enabling their team to execute on its brand(s) marketing strategy. This leader takes care to ensure his/her team effectively promotes the hotel in traditional, online, and PR channels. This role serves as a key point of connectivity for the global sales strategy and the global brand marketing and ecommerce strategies; balancing the execution of these plans in a way that drives profit for the owners and awareness for the brand.

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