Assistant Director of Sales (BKK Office Based)

Qualifications:

- Bachelors degree in Hospitality Management, Business Administration, or related field.

- Minimum 5 years of experience in hotel sales, with at least 2 years in a leadership role within the leisure segment.

- Strong network and understanding of both traditional and digital travel trade channels.

- Excellent communication and negotiation skills in both Thai and English.

- Able to travel for work both domestically and internationally.

- Dynamic, target-driven, and capable of working independently and as part of a team.

Job Descriptions:

- Develop and implement sales strategies to grow business from leisure-focused markets (Main in Europe)

- Manage relationships with key travel agents, wholesalers and DMCs.

- Conduct sales calls, attend trade shows, roadshows, and familiarization trips (FAM) to generate new business.

- Monitor and analyze market trends, competitor performance, and booking patterns to identify new opportunities.

- Collaborate with Revenue, Reservations, and Marketing teams to align rate strategies and promotional campaigns.

- Train and mentor Sales Team under the leisure portfolio.

- Maintain updated records in CRM and ensure contract compliance with partners.

- Represent La Flora Group in a professional and brand-aligned manner at all times.

Benefits:

Salary
Service charge
2 days off / week
Public holiday 15 days / year
Vacation leave
Birthday leave
Group insurance
Salary increase