Assistant E-Commerce Manager

- Good Command in English
- Service Mind
- Positive Attitude
- Experience in F&B Service for 2 years

? Create online marketing strategies and tactics to drive revenue for hotel, including:
? Responsible for activation of Marriott?s eAction plan
? Collaborate closely with Area eCommerce to execute/pull through online Marketing and eCommerce strategies.
? Identify hotels specific online needs
? Partner with Revenue Management to prioritize and merchandise package and offer strategies on Marriott.com and in online advertising channels
? Oversee online activation for hotel on Marirott.com, mobile sites, and appropriate in-language global sites.
? Manage search engine optimization, paid search, and other online marketing tactics to increase penetration with target customers.
? Ensure brand standards compliance for all online activities; make sure that all web sites, content, tactics, etc.with Marriott?s Brand Standards and Policies; monitor for off-strategy web tactics and programs, and take appropriate action either directly or in collaboration with hotel revenue leader.
? Champion efforts to grow online bookings for Group, Meeting & Catering business
? Assist with display and email marketing on analytics
? Work with hotel level resources to ensure property information on Marriott.com, global sites, and eChannels is accurate, complete, and timely to enable hotel to meet or exceed guest expectations at every online touch point during the guest journey
? Work with Public Relations teams to activate and optimize social media activities with approved vendors, following area direction.
? Daily, weekly and monthly reporting
Track Pace and Pickup by Source and channel on a daily, weekly and monthly basis
Report out monthly production via eChannels & Marriott.com
? Prepare and deliver reporting and presentations for Sales Strategy Meeting and Owners meeting

Marriott.com

? Manage Hotel Web Sites on Marriott.com and global sites
? Analyze and conduct regular audits of Marriott.com Hotel Web Sites to ensure hotel is optimized for high quality custom images, content, links, and accurate translations, and work with hotel team on corrective action
? Ensure that hotel websites on Marriott.com and global sites are fully optimized to maximize traffic from search engines. Work with Marketing communications to coordinate with the SEO Vendor (eMerge Team) to implement Search Engine Optimization (SEO) tactics
? Manage oversight of onsite optimization strategy i.e. key word review, meta data, title tags, page copy etc.
? Manage oversight of offsite optimization strategy i.e. photo and video syndication, social media SEO, press release optimization, directory listings etc.
? Work with Marketing Communications and Area eCommerce to manage the hotel level pay-per-click keyword strategy for Transaction Based Search.

OTA - EChannels

? Create and execute eChannels strategy; maintain strategic relationships with online travel agency (OTA) contacts
? Manage hotel activation and optimization of their presence on approved internet eChannels
? Focus on growing hotel top line online revenue by executing against the eCommerce strategy
? Partner with revenue management and regional marketing teams to define and execute eChannel merchandising plans
? Ensure that hotel is participating in all approved global and regionally relevant eChannels
? Regularly audit content, images, and star ratings on eChannels, and work with Marketing communication to make appropriate changes
? Monitor hotel performance (through evaluation tool) and provide feedback, strategies for growth and improvement based on reports
? Participate in eCommerce and Marriott cluster eCommerce meetings and trainings for communication pull-through, best-practice sharing, and alignment.

Additional Responsibilities

? Understand revenue management concepts on Pace and Forecast to best utilize the knowledge to leverage business drive through via e-Commerce channels
? Understand revenue management systems / tools as defined but not limited to - MRDW, One Yield, Rate Shopping tool, Channel Manager tool, Revenue Planning Template, Pick and Pace tools.

- Social Security
- Group Insurance
- 5 day Work
- Career Development
- Meal
- Uniform and Locker