Director of Sales and Marketing

PREREQUISITES:
High degree of commercial awareness and be able to understand links between sales and profit with excellent sales and negotiation skills. Good business sense and the ability to motivate and lead a team.

EDUCATION:
3-year degree in Business Administration, Marketing, Hotel and Restaurant Management, or MBA.

EXPERIENCE:
5 to 6 years experience in the sales and marketing or related professional area. And min three years experience in a senior sales role.

- Maintain and promote a team work environment
with effective and clear communication amongst
co-workers.
- Ensure best client service is being made available
through communication amongst the team, cross
training within the department and appropriate
office coverage.
- Works with sales managers to ensure
understanding of sales strategy and effective
implementation of this strategy for the segment.
- Works with management team to create and
implement a sales plan addressing revenue,
customers and the market for the segment led by
the DOS.
- Set example through professional, friendly attitude
towards clients and co-workers, timely response to
clients and co-workers needs and observance of
sales office standard.
- Ensure hotel meets or exceeds budgeted goals.
- Follow and track company cross-sell procedures.
- Utilize company profile database to determine
geographic areas for travel agent calls while
maintaining top and existing travel agent accounts.
- Organize travel agent month and travel agent
appreciation rates for slow months.
- Assists with the development and implementation
of promotions, both internal and external.
- Creating a focus on attracting new business.
- Attending and contributing to the monthly sales
strategy meeting
- Updating and owning the sales strategy & sales p
plan with the General Manager.
- Review and approves any special corporate
negotiated rates by signing the CVGR (Company
Volume guaranteed rate) contract.
- Provides positive and aggressive leadership to
ensure maximum revenue potential (e.g., sets
example with personal booking goals).
- Leads on-property sales functions to build long-
term, value-based customer relationships that
enable achievement of hotel sales objectives.
- Recommends monthly room nights target goals for
sales team members.
- Participates in sales calls with members of sales
team to acquire new business and/or close on
business.
- Develop and send informative press releases to
targeted lists highlighting all activities and
promotions.
- Maintain and expand corporate incentive program
via direct mail, personal visits etc.
- Oversee and ensure the updation of rates,
promotions on hotel website, OTA's (Online travel
agents), GDS etc. without any rate parity.
- Responsible for the training of sales managers and
staff.
- Follow and promote hotel standards with guests,
co-workers.
- Evaluates and drives the hotel?s participation in the
various sales channels, Market Sales, Event
Booking Centers, electronic lead channels, etc.
- Monitors all day to day activities of direct reports.
- Executes and supports the operational aspects of
business booked (e.g., generating proposal, writing
contract, customer correspondence).

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