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ปริญญาตรี
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full-time
- Bachelor's Degree in Marketing, Hotel Management or related field.
- Relevant experience in social media activities and digital marketing.
- Good understanding of hotel operations.
- Excellent guest and client relations.
- Is creative and innovative.
- Writing skills ? copywriter background is a plus.
- Excellent language skills ? Can write fluently in English. Another foreign language is a plus.
- Microsoft Office literate: masters Excel, Words and PowerPoint.
- Eager to learn and curious of all things new.
- Well organised and prioritize assignments based on objectives.
- Efficient and work well under pressure.
- Be results focused and be able to implement activities to drive revenue. Ability to analyse results.
- Extremely proactive with all activities to support the hotel.
- Be able to work effectively as part of a dynamic team.
- Excellent communication skills with ability to build relationships with all levels of the organisation.
- Well groomed at all times to maintain a professional impression of the hotel.
- Implement SOPs to encourage guests to write reviews on key review websites.
- Monitor reviews written by guests on review websites (Number and quality) through the ACCOR online Reputation Management tool.
- Implement corrective actions to improve touch points with low scores, in coordination with the Guestbook champion and all departments involved.
- Answer reviews in a timely and appropriate manner (refer to the guidelines).
- Manage the hotel presence on review websites and the relationship with key partners like Tripadvisor.
- Issue monthly reports about the hotel online reputation through the Online Reputation management tool. Main KPIs are: Trust Score, Performance, Popularity, number of reviews, % of answer, Score vs. Comp set.
- Link Online Reputation results to Revenue results in order to fine tune the pricing strategy.
- Monitor publications and hotel mentions on Social Networks (mainly Facebook, Twitter, Weibo, Foursquare, Instagram, Blogs & Forums) through the ACCOR online Reputation Management tool. Identify threats and opportunities in user generated content surrounding the Hotel.
- Manage the Social Media Agency if any and drive results.
- Liaise with Corporate Social Media Team to craft specific promotions via social media.
-Regularly audit the quality of the hotel presence on Social media platforms.
- Coordinate all projects in relationship with Country Social media team.
- Ensure the Crisis Management Plan through Social Media is in place.
- Ensure the Social media policy is implemented for all employees at the hotel.
Welfare & Benefits
- 2 Day off/ Week
- Service Charge
- Provident Fund
- Meals at Staff Canteen
- Group Insurance with OPD
- Social Security Fund
- Public Holidays
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