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full-time
- Bachelor's Degree in Communications, Digital Marketing, journalism, public relations, English or related field.
- Min 3 years hotel experience or in a similar field.
- Adept at keyword placement and SEO best practices.
- Excellent English written and verbal communication skills.
- Deep Knowledge of Marketing, Branding and communication principles.
- Highly computer literate and advanced knowledge of HTML.
- Proficiency with popular content management systems.
- Experience with social media management.
- Creativity and the ability to develop original content.
- Ability to develop content that provokes engagement.
- Strong leadership qualities.
- Proven experience creating targeted content is advantageous.
- Strong knowledge of communication practices and techniques.
- Must be able to multitask and work well under pressure.
- A global mindset and approach.
- The ability to understand and interpret global trends.
Media
?Set up a communication plan
?Draft and distribute Press releases
?Develop the media contact database
?Work closely with influencers
?Organize Fam Trip
?Handle offline exposure (magazine, etc.)
?Provide monthly Media clipping
Social Media content and communication
?Create social media calendar and schedule post based on selected topics for each month
?Write and post the social media content
?Work closely with the Digital Marketing Manager and Loyalty Manager to set the paid social media strategy
Creation of content
?Write and supervise the content (in English) displayed on the website and app (hotel page, offer page, online campaigns, etc.)
?Write content for the Sales department (on demand)
?Coordinate the translation of English content into local languages
?Ensure the offline and online content is proofread for error-free content
Internal e-newsletter
?Coordinate with all departments to create a monthly BW e-newsletter to be sent to hotels and Regional offices
Hotels website
?Oversee the hotels? website content
Brand visuals
?Ensure the visuals (hotels photography, images used to push the brand) are aligned with the brand standard
Communication guidelines
?Provide guidelines on how to communicate and reply to reviews, guests requests, etc.
Awards
?Collect and communicate about Awards received
Reporting
?Provide regular report activity to the reg. Director of Marketing
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BWH Hotels Asia Office
Unit 5A-2, 5th Floor, Gaysorn Centre, Gaysorn Village, 999 Ploenchit Road Lumpini Phatumwan Bangkok, 10330, Thailand www.bestwestern.com
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