Digital Marketing Manager / Assistant Digital Marketing Manager

- Bachelor's degree in Marketing, Communications, Digital Media, or related field.
- Proven experience in digital marketing, preferably in hospitality, lifestyle, or boutique hotels.
- Strong knowledge of social media trends, content creation, and influencer marketing.
- Experience with SEO, SEM, Google Ads, Meta Ads, and analytics tools.
- Creative, dynamic, and trend-oriented personality with strong visual storytelling skills.
- Excellent communication in English and Thai (written and verbal).

Position Summary
The Digital Marketing Manager (or Assistant Digital Marketing Manager) is responsible for developing and executing innovative digital marketing strategies to position The Gravitique Hotel Khaosan as a leading lifestyle boutique hotel in Bangkok?s Old City. The role focuses on social media, online campaigns, and digital brand storytelling to drive brand awareness, guest engagement, and direct bookings.

Career Path
This role offers growth opportunities to Cluster Digital Marketing Manager or Marketing leadership positions within the group, based on performance.

Key Responsibilities

Digital Marketing & Branding
- Develop and implement digital marketing strategies that reflect the hotel?s lifestyle and boutique identity.
- Manage and grow all social media channels (Instagram, Facebook, TikTok, YouTube, etc.) with engaging and creative content.
- Oversee content creation (photos, videos, reels, blog posts) showcasing hotel highlights, rooftop bar, and guest experiences.
- Ensure brand consistency across all digital touchpoints.

Performance & Campaign Management
- Plan and execute online advertising campaigns (Google Ads, Meta Ads) to increase direct bookings and revenue.
- Track, analyze, and report digital performance using Google Analytics, Meta Business Suite, and other tools.
- Optimize SEO and SEM strategies to improve visibility and ranking.
- Work closely with OTA partners while promoting direct booking channels.

Partnerships & Engagement
- Collaborate with influencers, bloggers, and lifestyle media to boost brand exposure.
- Support hotel promotions, seasonal events, and rooftop bar activations with digital campaigns.
- Engage with online audiences to build a strong digital community.
- Teamwork & Coordination
- Coordinate with Sales & Marketing team to align campaigns with hotel business goals.
- Work with designers, photographers, and external agencies when needed.
- Support hotel management in strategic branding and promotional activities.

Key Competencies

- Creative & Lifestyle-Oriented ? Passion for trends, design, and boutique hospitality.
- Analytical & Result-Driven ? Ability to measure ROI and optimize campaigns.
- Collaborative ? Strong team player with ability to coordinate across departments.
- Adaptive & Proactive ? Able to spot digital trends and quickly apply them.

- Service charge (minimum THB 5,000)
- Work 5 days a week
- Uniform provided
- Duty meals
- Annual leave
- Public holidays
- Group insurance
- Social security
- Attractive base salary