Sales Manager - Event & Catering

1. Bachelor's Degree in Hospitality, Tourism, Business, or related field.
2. Minimum 3 years of experience in hotel event sales, catering sales, or wedding sales.
3. Strong understanding of banquet operations, catering menus, and event logistics.
4. Excellent communication and presentation skills in Thai and English.
5. Proficient in Microsoft Office, PMS/POS systems, and online sales platforms.
6. Strong negotiation, interpersonal, and customer-service skills.
7. Creativity, attention to detail, and ability to work under pressure.
8. High level of teamwork and collaboration across departments.

Sales Manager - Event & Catering

Department: Sales & Marketing
Reports to: Director of Sales
Location: Kalanan Riverside Resort, Nonthaburi

Position Summary

The Sales Manager - Event & Catering is responsible for driving revenue through the planning, coordination, and sales of weddings, social events, corporate meetings, and catering services at Kalanan Riverside Resort. This role oversees the complete event sales cycle?from lead generation, proposal development, contracting, and planning, through to on-site coordination and post-event follow-up.
The manager ensures seamless communication between Sales, Banquet, F&B, Front Office, Engineering, and all relevant departments to deliver exceptional guest experiences that reflect the hotel's service standards.

Key Responsibilities
1. Sales & Revenue Generation
1.1 Develop and execute sales strategies to achieve monthly and annual event & catering revenue targets.
1.2 Manage inquiries from all channels: phone, email, walk-ins, online platforms, wedding partners, DMCs, and travel fairs (e.g., Thai Teaw Thai).
1.3 Prepare and present customized proposals, quotations, BEOs, and event packages.
1.4 Negotiate contracts effectively to maximize revenue while delivering guest value.
1.5 Promote key revenue streams: weddings, Thai ceremonies, Indian weddings, corporate meetings, social gatherings, team-building, and riverside events.
1.6 Work closely with Marketing to create promotions, campaigns, and content.

2. Event Planning & Coordination
2.1 Conduct site inspections and familiarization tours with potential clients.
2.2 Serve as the main point of contact for clients from pre-event planning through event completion.
2.3 Coordinate event details with Banquet, Kitchen, FO, Housekeeping, Engineering, AV, and Spa.
2.4 Prepare accurate Banquet Event Orders (BEOs), event timelines, floor plans, and rooming lists.
2.5 Ensure all setups meet Kalanan standards, safety requirements, and guest expectations.
2.6 Oversee VIP handling and ensure personalized touches in coordination with the GM.

3. Operational Excellence
3.1 Ensure that all event information is communicated clearly and on time to all departments.
3.2 Attend daily and weekly operations meetings, BEO meetings, and pre-con sessions.
3.3 Monitor event execution and step in as needed to resolve issues.
3.4 Review event feedback and work with teams to improve service quality.
3.5 Support post-event billing, collection, and revenue reconciliation with Finance.

4. Relationship Management
4.1 Maintain strong relationships with repeat clients, wedding planners, vendors, photographers, decorators, and corporate accounts.
4.2 Build new partnerships and attend networking events to expand market reach.
4.3 Coordinate with local community for cultural events, riverside activities, and sustainability programs.

5. Reporting & Administration
5.1 Prepare weekly and monthly sales reports, forecast updates, pace reports, and event conversion results.
5.2 Maintain accurate records in PMS and ensure proper documentation of all contracts.
5.3 Ensure all event collateral, SOPs, rate codes, and packages are updated.

1. Competitive salary based on experience and performance
2. Monthly service charge
3. Duty meals provided (2?3 meals per shift)
4. Laundry service for uniforms
5. Public holidays
6. Annual leave (increasing with years of service)
7. Social security benefits
8. Annual health check-up
and more