Cluster Digital Marketing Manager

? Bachelor's degree in eCommerce, Marketing, Business Administration or related major
? 4 years experience in the sales, marketing, digital, eCommerce or related professional area
? Luxury hospitality marketing or agency experience preferred

Digital and eDistribution Strategy Execution
Executes appropriate on-strategy eCommerce priorities and tactics.
Reviews hotel progress against established goals periodically, provides reporting and analysis, and troubleshoots performance issues.
Manages budgets for eCommerce activities.
Follows and tracks progress on quarterly game plans for hotel by identifying key focus for the coming months.
Execute online Brand Marketing strategies and plans for the hotel.

Digital Acquisition Marketing
Coordinates execution of online marketing efforts through approved agencies/vendors.
Optimize Paid Search performance.
Executes online marketing activities (e.g., loading Hotel Website deals, Group Deals, Group Value Dates, email marketing and affiliate marketing).
Assures that hotel websites are fully optimized to maximize traffic from search engines.
Identifies hotel-specific online digital activation needs (e.g., local channels to focus marketing efforts through).

Hotel Web Site Content Optimization
Conducts regular audits of brand.com and to verify high quality images, content, links, and accurate translations; works on corrective action where necessary.
Uses B2B e-tools to grow online bookings for hotels.
Identifies and implements efforts to drive online awareness and bookings for hotel F&B outlets.

OTAs and Meta Search Channel Optimization
Verifies that hotel is participating in relevant, approved e-channels.
Regularly audits content, images, and star ratings on OTAs and Meta Search sites, and works to make appropriate corrections.
Define and execute the hotel OTA merchandising plan(s).
Identifies and executes hotel OTA marketing and merchandising tactics as needed (e.g. Agoda newsletter, Expedia TravelAds, etc.).
Builds strong domestic relationships with the top 2-3 OTA partners.
Review hotel performance on eChannels.

Marketing and Communication Partnership
Assists in the development and execution of the marketing plan (e.g. retargeting campaign, OTA marketing, etc.).
Develops the offer landing pages.
Identifies and obtains brand.com and OTA marketing and merchandising placements as appropriate.
Creates mini-sites for domestic segment marketing efforts where needed (e.g. MICE or Weddings).

eCommerce Communication and Training
Delivers a monthly report and newsletter, and hosts a monthly presentation
Stay up-to-date on and communicate industry and competitive trends, with a focus on the domestic online travel landscape.

- 5 working day
- Medical & Life Insurance
- Provident Fund