Marketing Communications (MarCom) Manager

Location: Bangkok (Head Office)
Reporting to: Head of Commercial / Commercial Leadership
About Springfield Group
Springfield Group is a Thai-owned hospitality and leisure group focused on relaxed, experience-led resorts that blend lifestyle, nature, golf and genuine Thai hospitality. The group is owner-operated, agile, and hands-on, with a strong focus on commercial performance, guest experience and long-term value creation.
Our Hotels
?Springfield @ Sea A beachfront resort offering relaxed coastal stays, leisure facilities and lifestyle F&B, popular with weekenders, families and regional travellers.
Springfield Village A resort and golf-focused destination centred around Springfield Royal Country Club, catering to golfers, groups, events, wellness and longer stays.

Key Responsibilities
Marketing Strategy & Brand Leadership

Develop and execute a portfolio-wide marketing and brand strategy aligned with commercial priorities, seasonality and target segments.

Own brand positioning, tone of voice and visual identity, ensuring consistency across all guest and sales touchpoints.

Support asset enhancement, repositioning and new initiatives with clear marketing objectives and timelines.
Demand Generation & Campaign Management

Plan and deliver integrated marketing campaigns (digital, social, content, partnerships) designed to drive measurable demand.

Work closely with Revenue and Sales to align campaigns with pricing, offers and demand gaps.

Build promotional calendars that support shoulder periods, need dates and yield optimisation.
Digital & Content Management

Oversee website content, social media channels, EDMs and digital storytelling.

Manage content production including photography, video and copywriting.

Ensure all content supports conversion, not just awareness.


Budget, ROI & Performance Accountability

Own marketing budgets with clear ROI, CPA and revenue contribution targets.

Track and report campaign performance across traffic, conversion, bookings and revenue.

Continuously optimise spend based on performance insights.
Agency & Partner Management

Manage external agencies, creatives and influencers with defined scopes and KPIs.

Ensure agency outputs are commercially aligned and cost effective.
Sales Team and On-Site Support

Support Sales, MICE and Commercial teams with sales collateral, presentations and brand-aligned communication tools.

Ensure on-property communications reinforce brand positioning and upsell opportunities