Assistant Sales Manager or Sales Manager - Government

Qualifications
Bachelor?s degree in Hospitality Management, Business Administration, or a related field.
Minimum of 5 years of hotel sales experience, with a strong focus on government accounts.
Demonstrated success in achieving or exceeding sales targets.
Excellent communication, negotiation, and interpersonal skills.
Deep understanding of local and regional government procurement processes.
Proficient in hotel sales systems and CRM platforms (e.g., Opera, Delphi, Salesforce).
Fluent in English and the local language; additional languages are an advantage.

Job Summary Role Overview

The Cluster Sales Manager or Cluster Senior Sales Manager Government is responsible for driving the development, acquisition, and retention of Government accounts across all properties within Nu Chapter Hotels (The Regent Cha Am Beach Resort, Regent Chalet Hua Hin and VALA Hua Hin). This role plays a key part in achieving the cluster s Government sales revenue goals by executing strategic sales plans, managing key client relationships, and leading proactive sales initiatives across multiple properties. The position is suited for a results-driven, experienced sales professional capable of leading business growth within a multi-property environment while collaborating closely with the Cluster Assistant Director of Sales Government and property-based sales teams.

Key Responsibilities

Revenue & Strategy

Develop and implement strategic sales plans to achieve or exceed Government segment revenue and room night targets across all cluster properties.

Identify new business opportunities and potential Government accounts through proactive prospecting, networking, and market analysis.

Contribute to the clusters overall sales strategy by providing market insights, competitor updates, and performance feedback.

Client Relationship Management

Maintain and grow long-term relationships with key Government clients.

Conduct regular sales visits, client meetings, and account reviews to strengthen partnerships and ensure client satisfaction.

Handle negotiations, rate agreements, and contracting for assigned key accounts.

Sales Operations

Plan and execute sales activities, including sales calls, telemarketing, email campaigns.

Coordinate site inspections, familiarization trips, and property visits across all cluster hotels.

Collaborate with Revenue and Marketing teams to create tailored proposals, promotions, and packages for Government clients.

Team Collaboration

Work closely with property-based sales teams to ensure consistent delivery of brand standards and client service across the cluster.

Provide mentorship and guidance to Cluster Sales Executives or Cluster Sales Coordinators when required.

Support the Cluster Assistant Director of Sales in driving teamwork and ensuring alignment of goals among cluster properties.

Reporting & Administration

Maintain accurate and updated client data and activity logs in the CRM system.

Prepare and analyze weekly and monthly sales reports, pipeline updates, and account performance summaries.

Manage administrative duties related to contracting, correspondence, and follow-up actions.

Representation & Networking

Represent the cluster at relevant trade shows, events, and client functions to enhance brand visibility.

Actively participate in internal sales meetings and ongoing training programs.

Salary as agreed
Service Charge
2 days off per week
Annual leave
Public holidays
Telephone and travel allowance
Training courses
Annual recreational activities
Group insurance