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Develops a public relations programme for the hotel based on its marketing goals. Liaises with Marketing in targeting specific markets and developing the public relations strategies to reach these markets
Develops media contacts, plans press conferences and other press activities. Acts as hotel?s liaison with media to promote good publicity and counteract bad publicity.
Develops and organizes promotional activities, coordinates with departments concerned; invites VIPs and media to promotional activities; prepares and issues press releases |