Cluster Digital Marketing & Content Executive (PCL Headquarter)

การเดินทางด้วยรถไฟฟ้า

รายละเอียดงาน

The person in this position will be responsible for Cluster Digital Marketing & Content Executive and undertake the following tasks and responsibilities. Job Responsibilities of Cluster Digital Marketing & Content Executive This Job Description may be revised from time to time due to operational changes. General Mission To support and execute the hotel's digital marketing strategy, with a strong focus on social media, content creation, digital campaigns, online engagement, and brand awareness, in order to increase visibility, social engagement into demand and bookings, website traffic, create the hotel’s story, build the hotel’s online presence with support campaigns that drive brand awareness and direct bookings. Responsibilities and Means 1. Social Media Management • Develop and manage the hotel's social media content calendar across Instagram, Facebook, TikTok, LinkedIn, and other relevant platforms. • Create, curate, and publish engaging, high-quality content aligned with the hotel's brand positioning and marketing strategy. • Develop content around key pillars such as Rooms, F&B, Location, Wellness, Facilities, Offers, Events & Weddings, and Guest Experiences. • Manage daily social media activities, including posting, Stories, Reels, short-form videos, and other relevant formats. • Monitor comments, messages, mentions, and reviews and ensure timely and professional responses. • Build relationships with influencers, content creators, and relevant social media communities. 2. Content Creation • Coordinate photography and video shoots for hotel facilities, rooms, F&B, experiences, events, and campaigns. • Produce basic photos, videos, Reels, TikTok, and Story content using appropriate editing tools. • Develop creative concepts and storytelling that reflect the hotel's identity and destination. • Maintain an organized library of approved photos, videos, artwork, and digital assets. 3. Digital Marketing Campaigns • Support the planning and execution of digital marketing campaigns and promotions. • Coordinate paid social media campaigns and work with agencies or partners when required. • Support campaigns designed to increase brand awareness, engagement, website traffic, and direct bookings. • Monitor campaign performance and provide recommendations for optimization. 4. Website & Online Presence • Support the management and updating of hotel website content, including rooms, F&B, facilities, offers, events, and destination information. • Ensure online information, images, promotions, and opening details are accurate and up to date. • Coordinate with relevant teams to maintain consistency across digital channels. 5. Reporting & Analytics • Monitor and report on social media and digital performance, including reach, engagement, followers, video views, website traffic, and conversions. • Prepare regular monthly digital and social media performance reports. • Analyze results and recommend improvements to content and campaigns. • Monitor competitor activity, digital trends, and relevant hospitality/social media trends. 6. Brand & Marketing Support • Ensure all digital communications follow PCL Hospitality, hotel and brand guidelines. • Support pre-opening and launch marketing activities where applicable. • Assist with hotel promotions, campaigns, events, F&B activities, and other marketing initiatives. • Work closely with Sales, Revenue, F&B, Operations, and external partners to develop content and campaigns. Relations 1. Directly responsible to Corporate Commercial Director (and/or Cluster Digital Marketing Manager, if applicable). 2. Working collaboratively across the business with management teams to achieve business goals. 3. Work in conjunction with the property general manager to actively manage key property issues. 4. Work closely with other departments or attend related meetings to participate in providing or receiving constructive criticism regarding the department in order to improve efficiency and productivity. 5. Proactively maintain positive relationships with property contacts. 6. Collaborating with departments across the company and diverse teams. 7. Maintain good relationships and communication with target markets. Replacement and Temporary To be ready and responsible when assigned to perform and other duties as designated by the Management.

สวัสดิการ

• ประกันสังคม

• วันหยุดประจำปี

• วันหยุดนักขัตฤกษ์

• ลาป่วย

• ลากิจ

• ลาคลอด/ลาเพื่อช่วยเหลือคู่สมรสซึ่งคลอดบุตร

• ประกันสุขภาพกลุ่ม

• ประกันอุบัติเหตุกลุ่ม

• ประกันชีวิตกลุ่ม

• ตรวจสุขภาพประจำปี

• โบนัสประจำปี

• ค่าเดินทาง

• Training & Development

• ส่วนลดพนักงาน (F&B/Room)