**New** Branding & Marketing Manager [VELA360]

การเดินทางด้วยรถไฟฟ้า

รายละเอียดงาน

JOB HIGHLIGHTS: ? Being a START-UP member who helps create/build strong organization together with COO (Highly responsible as a founding member) ? Responsible for increasing brand awareness of Kokotel by planning, managing and developing innovative marketing and communication plans, strategies and campaigns. ? As a Head of department, you are expected as a planner and a manager of your team member. You need to have proficient sense of marketing and communication, also are required to have experiences to manage staffs in some form. DUTIES & RESPONSIBILITIES: Division roles are followings. Not only as planning, but you need to follow and manage your staffs to proceed tasks. 1. Build Strategy. a. Target Segmentation (Pre-Open): New Opening Location Investigation, Consumer Trend / Behavior Analysis, Reflect outcome to F&B / Design. b. Touch Point Analysis (Hotel): Before Visit, During Stay, After Leaving (what is fulfilled, what is shortage for each perspective), and Touch Point Analysis (F&B) c. Communication Planning: (for above shortage parts) Prioritization to take an action, Coming up with communication way, ROI analysis. 2. Promotion / Ads (ATL) d. (range) 4 Mass Medias (TV / Radio / Magazine / Newspaper) e. (tasks) Make / Update Media List (available / approach / potential), Update Media Plan (when / what / ads budget / how), Contents Specification / Update, Execution, Evaluation ROI 3. Promotion / Ads (Online) f. (range) 3-1. Website / 3-2. Direct Booking Channel (VB) / 3-3. SNS (FB, LINE, IG) / 3-4. TripAdvisor / 3-5. Google / 3-6. Other cyber space (banner, curation site, etc) g. (tasks) Make / Update Media List (available / approach / potential), Update Media Plan (when / what / ads budget / how), Contents Specification / Update, Execution, Evaluation ROI 4. Promotion / Ads (Offline) h. (range) 4-1. Regular Event / 4-2. Ad hoc Event / 4-3. Additional Poster / Pop i. (tasks) Make / Update Event List (including. Tour / Class / Tiny operational service), Update Event Plan (when / competitive point / budget / how), Contents / Tools / Props Creation and Guide Property, Execution at Property, Evaluation ROI 5. Marketing Research j. (range) 5-1. Make / Update Market Research Plan / 5-2. TrustYou Survey / RepUp Survey. k. (tasks) Tourism Industry and Trend Analysis, Customer Satisfaction Analysis, Customer Needs Seeking Analysis, Brand Equity Evaluation, Competitor Trend Analysis. 6. Marketing Tools Initiative. l. (range) 6-1. Marketing Request Management / 6-2. Marketing Tools Management (Pre-Opening) / 6-3. Merchandise. m. (tasks) Make / Update Merchandise List (existing / upcoming), Item Specification & Plan (size / material / target / benefit / profit), Sourcing / Supplier Communication (w/ Purchasing), Installment / Announcement, Push Up Promotion, Revenue Management and Report.

คุณสมบัติผู้สมัคร

HAVE HOTEL EXPERIENCES WILL BE AN ADVANTAGE !!! DESIRED SKILLS & EXPERIENCES: ? Thai National Only, Male/Female Age: 27? 35*Negotiable ? Experience and knowledge in Marketing and Communication (Online and Offline experience) ? Supervisor/Managerial experience is a must. ? No need to have an experience to work at hotel / restaurant industry, management experience is a plus ? Strong passion/motivation to work in new hospitality business to create the largest hospitality chain ? Positive attitude, strong service mind, patient, leadership ? Excellent both verbal and written communication in Thai and English and inter-personal skill ? Proficient in general computer knowledge ? Being able to work on flexible hours as necessary

สวัสดิการ

• BENEFITS:

• ? Social Security

• ? Medical Insurance

• ? 2 Meals per day

• ? Public Holiday

• ? Annual Leave

• ? Business Leave

• ? Service Charge