Digital Marketing Manager

การเดินทางด้วยรถไฟฟ้า

รายละเอียดงาน

? Manage social media marketing campaigns and day-to-day activities including: ? Develop relevant content topics to reach the company?s target customers. ? Create, curate, and manage all published content (images, video, written and audio/podcast). ? Monitor, listen and respond to users in a ?Social? way while cultivating leads and sales. ? Conduct online advocacy and open a stream for cross-promotions. ? Develop and expand community and/or influencer outreach efforts. ? Oversee design (ie: Social media graphics for Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.). ? Design, create and manage promotions and social ad campaigns, being sure to integrate with company?s overall marketing campaign plan and channels. ? Create and manage an online review funnel for building online reviews and reputation. Monitor online reviews and respond to each review timely and with care. ? Analyze key metrics and tweak strategy as needed. ? Compile reports for management showing results (ROI). ? Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate. ? Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics. ? Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews. ? Monitor trends in social media tools, applications, channels, design and strategy. ? Implement ongoing education to remain highly effective. ? Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management. ? Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns. ? Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

คุณสมบัติผู้สมัคร

? Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience. ? Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples). ? Proficient in content marketing theory and application. ? Experience sourcing and managing content development and publishing. ? Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound. ? Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios. ? Maintains excellent writing and language skills. ? Enjoys a working knowledge of the blogging ecosystem relevant to the company?s field. ? Displays ability to effectively communicate information and ideas in written and video format. ? Exceeds at building and maintaining sales relationships, online and off. ? Practices superior time management. ? Is a team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management). ? Makes evident good technical understanding and can pick up new tools quickly. ? Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of ?Search and Social.? ? Possesses functional knowledge and/or personal experience with WordPress CMS (self-hosted). ? Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution. ? Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.