Cluster Digital Marketing & Content Executive

Company: PCL Hospitality Co., Ltd.
Department: Commercial
Scope: All Hotels under PCL Hospitality
Reports to: Cluster Commercial Marketing Manager



Position Overview

The Cluster Digital Marketing & Content Executive is responsible for executing, maintaining, and supporting all digital marketing, content creation, social media management, website administration, CRM deployment, OTA content maintenance, and online presence activities across all hotels under PCL Hospitality.

This role serves as the execution arm of the commercial marketing function and is responsible for ensuring all approved strategies are implemented consistently and effectively.



Key Responsibilities

Hotel Website & Direct Channel





Upload promotional banners and website content.



Update room descriptions, offers, and packages.



Maintain F&B content and imagery.



Perform weekly website functionality checks.



Test booking engine links and booking paths.



Coordinate technical issues with website vendors.



Monitor content accuracy across hotel websites.



Google Business Profile (GBP)





Respond to guest reviews daily.



Upload new photos regularly.



Publish Google posts and promotions.



Update operating hours and hotel information.



Maintain profile accuracy.



Monitor guest engagement activities.



Content Engine & Social Commerce





Create monthly content based on approved strategy.



Produce:





Reels



TikTok videos



Instagram Stories



Photography content



Manage community engagement.



Respond to comments and direct messages.



Coordinate influencer stays and content delivery.



Provide live social media coverage for hotel events and activations.



CRM & Lifecycle Marketing





Build email templates.



Prepare campaign content.



Apply personalization tags.



Execute email campaign deployment.



Test campaign functionality.



Track unsubscribe and bounce rates.



Prepare CRM performance reports.



OTA & Metasearch Channels





Update OTA descriptions.



Maintain room content and images.



Audit OTA content accuracy.



Ensure property profiles remain updated.



Monitor content scores and quality indicators.



Coordinate OTA content improvements.



B2B & MICE Lead Support





Develop campaign landing pages.



Update sales presentations.



Maintain event packages and collateral.



Support digital proposal materials.



Assist Sales team with campaign execution.



Prepare marketing materials for MICE and corporate opportunities.



Content Production & Digital Administration





Coordinate content collection from all hotels.



Maintain content libraries.



Manage digital asset storage.



Utilize AI tools such as:





ChatGPT



Canva AI



Microsoft Copilot



Support content automation and efficiency initiatives.



Relations

Reports To:





Cluster Commercial Marketing Manager

Works Closely With:





General Managers



Hotel Sales Teams



Revenue Team



Front Office Teams



F&B Teams



External agencies and content creators