Digital Marketing Executive

1. Support day-to-day execution of performance marketing activities across all BC hotel
and F&B accounts.

2. Set up and manage campaigns across Google Ads, Meta (Facebook/Instagram), TikTok and LINE including ad uploads, audience setup, budget entries, and creative
deployment.

3. Assist in implementing and maintaining tracking infrastructure using Google Tag Manager (GTM), GA4, Meta Pixel, TikTok Pixel, and LINE Tag across websites and
landing pages.

4. Monitor campaign performance daily and report anomalies, overspending, delivery issues, or tracking concerns.

5. Prepare weekly and monthly performance reports by compiling data from advertising and analytics platforms.

6. Build and maintain marketing dashboards and reporting templates for management visibility.

7. Conduct keyword research and competitor analysis to support SEO initiatives across hotel, restaurant, and brand websites.

8. Implement on-page SEO updates, including meta titles, meta descriptions, image alt tags, internal links, and content optimization recommendations.

9. Manage and update Google Business Profiles and support local SEO initiatives for all BC properties.

10. Coordinate with marketing, design, content, and operations teams to gather promotional assets and ensure timely campaign launches.

11. Maintain organized digital asset libraries, ensuring proper naming conventions, version control, and archiving.

12. Track campaign schedules, deadlines, and deliverables, providing regular status updates to relevant stakeholders