Sales & Marketing Manager (ผู้จัดการฝ่ายขาย)

Basic Function:
Developing strong rapport with key clients and taking on the challenge of entering new markets. Participating in local and international trade shows and market events to promote new business, drive direct bookings through comprehensive marketing activities, and increase overall sales for the hotel.

Duties and Responsibilities:
Responsible for maximizing revenue by developing and executing sales strategies and marketing plans. This includes increasing the average room rate, promoting hotel facilities, and managing relationships with clients and partners. Additionally, oversee and partner with the e-distribution team to achieve direct booking sales targets, analyze market trends, and ensure the hotel's brand is effectively represented.

Responsible for maintaining sales production in all segments to achieve the hotel annual budget:
- Build and maintain strong production with static wholesale, dmc, and agent accounts by conducting regular sales calls to ensure the production meets revenue targets across segments.
- Manage dynamic wholesales production via regular sale calls/visits as well as ensure that rates are parity even during promotional and campaign period.
- Oversee to monitor OTA marketing activities, promotion, rate parity to ensure that the segment meets budget and healthy.
- Promote hotel?s event spaces and caterings to cooperate and weddings clients, maximizing revenue through bookings and catering, and ensuring seamless event execution.
- Strengthen hotel's relationship among key wedding organizers to ultimately position as wedding destination.
- Plan and develop hotel's annual & monthly online and offline marketing communication strategies to drive traffic and increase direct booking.
- Monitor to control the parity of hotel rates among all channels by regular test booking report and rate disparity monitoring tools and technique.


Execute all marketing communications to drive direct booking and ensure hotel?s brand is effectively represented:
- Plan and develop hotel's annual & monthly online and offline marketing communication strategies to drive direct booking.
- Control over the various marketing materials, including website content, blog posts, social media content, and advertising copy to ensure that hotel's brand is well communicated.
- Develop and implement marketing campaigns to promote the hotel's seasonal packages and promotions by creating a proper communication plan.
- Collaborate with cross-functional teams to produce effective promotional materials.
- Analyse marketing campaigns and sales performance to identify business opportunities and target customer groups.
- Research, conduct surveys, and analyse market trends, competitors, and guest retentions to identify keys to success and areas for improvement.
- Manage the assigned budget effectively for marketing activities.




Explore and develop new business for hotels through various opportunities:
- Generate new business opportunities by representing the property at domestic trade fairs to acquire new leads and build brand presence.
- Develop and execute integrated sales and marketing strategies to capture high-value domestic segments, including embassies, international schools, and expatriate organizations.
- Acquire international market through oversea sales mission and target agents visit.
- Participate to innovate food & beverage products to attract more revenue from both in-house and walk-in guests.

Co-lead strategic sales efforts across corporate, group, events, and wedding segments through strategic sales and high-value client relationships
- Respond promptly to all event and wedding planner inquiries, providing timely and accurate information.
- Provide customized details on venue options, packages, pricing, dates, and promotions tailored to client needs.
- Coordinate site tours with the Samui team, showcasing the venue and offering creative suggestions based on client vision.
- Guide clients through the event planning process, helping with theme selection, decor, and other event details.
- Finalize event layouts, schedules, and special requests with clients, ensuring clear communication with all departments.
- Maintain consistent communication with clients regarding updates, changes, and event timelines.
- Collect an initial deposit (typically 30-50%) upon booking confirmation, as outlined in the contract.
- Clearly communicate deposit schedule and deadlines to clients during booking.
- Send official payment receipts for all deposits and transactions for transparency.